lucas wentzel design / branding / art direction

BASKETBALL ACADEMY

Visual Identity


Client: Alsace Basketball League (France)


Create the visual identity of a basketball Academy, focusing on the player's development, IQ, personal skills and creativity on and off the court.



CORE VALUES


- LEADERSHIP

- HARD WORK

- EXCELLENCE

- TEAMWORK




See below my first draft for the visual identity. 

3 rounds later, we ended up with an updated version of the top left logo, simplified and more contemporary.

THE WAY YOU COMMUNICATE IS KEY.

DRIP