In today’s wine industry, there is a huge difference between how the wine industry and wine consumers communicate. They live on different planets, they communicate in different languages, and they seem to belong to different species. While the wine trade’s communication is mainly based on self-propaganda, the wine consumer is communicating how fun wine is. Said a different way – the wine sector is talking to itself, and consumers are freely sharing their wine moments and stories. Neither is listening to the other. With this in mind, we decided that our marketing strategy would be enhanced by setting up an out-of-this-world-and-time experience, reminding people how you can travel through wine history, collect experiences, flavors and ingredients from these travels around the globe and wanderlust through them. Now was time to reflect this desire in our marketing strategy with a clean visual identity, by combining tradition and modernity.