As a manufacturer of quality food products, Golden West Food Group provides fresh, safe and healthy perishable meat products to delight you. The group is based in Vernon, California and is a leading and fast-growing food manufacturing company.
As the senior creative there, I was in charge of the company’s new website. Of course you want your site to look nice and to create a visual impact with visitors, but good looks don’t bring in sales. A great tour guide does, though – and that is the GWFG website’s job. It presents the business to visitors and welcomes them, showing them around and introducing them to points of interest they should definitely see before they leave. The tour guide's website function is to provide visitors with the right guidance to direct them to where they want to go – and also to where you want them to go. The secret to a great website isn’t in having a pretty design and some compelling content. The real secret is in psychology and consumer behavior. A graphic designer needs to understand color psychology — the association people make with specific shades and tones. The designer needs to know what imagery will appeal to people, the type of people it’ll appeal to, and why it appeals to them. S/he needs to know what’s going on in people’s minds as they land on and navigate through the site. These issues were constantly in my head while creating this website. How is the customer going to perceive the group? Is it clear enough? I work very hard to build a site that captures interest, holds it, and brings sales.