Located in beautiful Huntington Beach California, Ins’TenT Industries is a family owned business which has introduced a new line of innovative pop-up tents. The result is a revolutionary, modern, new range of tents, flags and display systems that are perfect for entertaining while promoting your brand at any event. The deal was simple: refresh the branding of this flourishing company, ready to blow up the U.S. market, quicker than the 30-second Ins’TenT deployment. Challenge accepted. After a few weeks of research I showed owner Damien my first ideas: in a nutshell — bright, fresh and uncluttered. Showing the innovative side of all their products was the main branding challenge. I spent 3 months in house to really understand the vision and the objectives. The result is new branding, a new website and a detailed brochure. Ins’tenT is today one of the leaders in the U.S. tent industry, working with brands like Nestlé, Amazon, Budweiser and even Yahoo.