Recently, I had the opportunity to work on a fun side project. This one was for an organic company looking to create an organic vodka brand: ORIGIN. I pretty much had all the freedom I wanted and I presented 4 concepts. We decided to go with Concept No 4, simple and elegant. I handled all the branding, from creating the logo, choosing the type of bottle and the quality of the label material to making sure the regulations were accurate. The result is a simple but refined bottle, crafted and contemporary.