Vida. Vitamins
branding & packaging
Visual identity for women's vitamin.
THE CONCEPT
Vida = Life
The meaning.
Vida is primarily a female name of Latin origin that means Life.
TRANSPARENCY IS KEY
Millennials don’t want you to withhold information, and they will sniff it out if you’re trying to keep things under wraps. Don’t say something is organic or natural when it isn’t. Millennial quote Transparency Takeaways: Don’t make false claims. EVER. Being honest may even be more important than being right.
Vida.
The goodness of nature.
