Having a background in the graffiti and being a true fan of the subculture, I had the chance to work on the branding of a new wine brand, 1849 wine co. It was not my first rodeo but that project was definitely the largest I’ve been part of. The promising concept was to marry wines that personify quality and the street art/graffiti powerful message. I got really excited when I was told I would work with graffiti legend Saber, member of the world-known MSK (Mad Society Kings). We clicked right away and we talked a lot about our visions and after months of hard work, we’re proud to present you the 1849 wine co., a combination of Saber’s amazing artwork, my creative direction and wines of the highest quality & expression. We recently got our ads in Wine Enthusiast and the United Airlines magazines. Savor responsibly.