Lucas Wentzel | Brand Creative Director

I build brands people understand,

remember and choose.


Brand strategy, identity and packaging systems designed to create focus, recognition and growth.

Every project solves a different business problem.


Systems. Focus. Edge. Momentum.


Different outcomes. Same way of thinking.

_ SYSTEMS

BattleBars didn't need another wrapper redesign.

It needed a scalable packaging system that could grow across SKUs, categories and retail touchpoints without losing recognition.

_ EDGE

With no heritage to borrow, 1849wine had to earn attention differently.

We built a distinctive identity that broke category conventions and gave an unknown winery an edge people couldn't ignore.

_ FOCUS

Four flagship products competed for attention.

I built a focused visual system that unified the campaign across every touchpoint.

_ TRACTION

Three founders had a product idea, but not yet a credible brand.

I built the identity and brand system that helped them earn trust, gain traction and prepare for growth.

Systems | BattleBars

Edge | 1849wine

Focus | Samsung

Traction | Three Jerks

One idea. One brand language. Every touchpoint.