Lucas Wentzel | Brand Creative Director

BattleBars didn't need another wrapper redesign.

It needed a scalable packaging system that could grow across SKUs, categories and retail touchpoints without losing recognition.

With no heritage to borrow, 1849wine had to earn attention differently.

We built a distinctive identity that broke category conventions and gave an unknown winery an edge people couldn't ignore.

Four flagship products competed for attention.

I built a focused visual system that unified the campaign across every touchpoint.

Three founders had a product idea, but not yet a credible brand.

I built the identity and brand system that helped them earn trust, gain traction and prepare for growth.

I build brands people understand,