lucas wentzel | creative lead

For growing brands, busy teams, and agencies that need senior-level creative support to move faster and stay consistent across every touchpoint.


FMCG / Food & Beverage / Spirits / Entertainment / Consumer Electronics / Retail & B2B

Brand systems built to perform across packaging, retail, digital, and rollout.

Brand Systems

Noble

Vida.

Selected Marks

Melissa's

Lowtemp Industries

GWFG packaging & branding

Three Jerks Jerky

Epic Wings

WHAT I DO

Brand Systems

Identity frameworks, visual systems, guidelines, scalable design logic.


Packaging & Retail

CPG packaging, SKU rollouts, shelf hierarchy, production-ready files.


Digital & Campaign Rollout

Amazon, social, decks, ads, launch assets, sales tools.


Embedded Creative Support

Senior freelance support for brands, agencies, and busy internal teams.


Available for project-based work, monthly retainers, and embedded freelance support across Europe and the U.S.

Past collaborations include global entertainment, consumer electronics, spirits, and FMCG brands across Europe and the U.S.


From shelf to boardroom.

From campaign to corporate rollout.

Brand systems built to move across teams, markets and media.


15+ years building brand systems across packaging, retail, digital, and campaign environments.