lucas wentzel | creative lead

For growing brands, busy teams, and agencies that need senior-level creative support to move faster and stay consistent across every touchpoint.


FMCG / Food & Beverage / Spirits / Entertainment / Consumer Electronics / Retail & B2B

Brand systems built to perform across packaging, retail, digital, and rollout.

Brand Systems

Noble

Vida.

Selected Marks

Melissa's

Lowtemp Industries

GWFG packaging & branding

Three Jerks Jerky

Epic Wings

WHAT I DO

Brand Systems

Identity frameworks, visual systems, guidelines, scalable design logic.


Packaging & Retail

CPG packaging, SKU rollouts, shelf hierarchy, production-ready files.


Digital & Campaign Rollout

Amazon, social, decks, ads, launch assets, sales tools.


Embedded Creative Support

Senior freelance support for brands, agencies, and busy internal teams.


Available for project-based work, monthly retainers, and embedded freelance support across Europe and the U.S.

From packaging to campaign rollout, I help brands keep their visual systems clear, consistent, and scalable across every touchpoint.


15+ years building brand systems across packaging, retail, digital, and campaign environments.