Not a collection of brands.
A point of view on how branding and packaging create clarity,
recognition and growth.
SYSTEMS
BattleBars didn’t need another wrapper redesign.
It needed a clear packaging architecture that could scale across SKUs, categories and retail touchpoints without losing recognition.
BRAND
RECOGNITION
With no heritage to borrow, 1849wine had to earn attention differently. We built a distinctive identity that broke category conventions and made an unknown premium wine impossible to overlook.
FOCUS
Four flagship products, multiple audiences and countless messages had to work as one campaign. I helped translate the creative direction into a focused visual system strong enough to stay clear across digital, social and OOH.
TRACTION
Three founders had a product idea, but not yet a credible brand. I built the identity and brand system that helped the business look established, earn trust and gain the momentum to grow.
One idea. One brand language. Every touchpoint.
