lucas wentzel design / branding / art direction

LOGO

design & visual identity

The Challenge

“Designing marks that matter.”

A great logo isn’t just a symbol — it’s the foundation of a brand’s identity, built to last, adapt, and speak instantly.


Goal: Create iconic logos that encapsulate a brand's core essence and offer timeless adaptability.

Challenges: Distill complex brand narratives into simple, memorable shapes that scale across media and contexts.

Benefits: All my logo designs have served as strong brand anchors, delivering instant recognition and enduring impact for clients.


Objectif : Concevoir des logos emblématiques qui incarnent l’essence d’une marque tout en restant adaptables dans le temps.

Défis : Synthétiser une histoire de marque complexe en formes simples et mémorables, pertinentes quel que soit le support.

Bénéfices : Tous mes logos ont servi de piliers visuels puissants, offrant reconnaissance instantanée et impact durable à mes clients.



LOGO PORTFOLIO

ANIMATED

example of

DESIGN PROCESS

TroubleMakers Tattoo Cosmetics Set ®2019

ELITE ACADEMY