lucas wentzel design / branding / art direction

NOBLE

branding & packaging


Rooted in excellence, backed by Mother Nature, and systematically cultivated, Noble Farms is redefining the criterion for premium cannabis. Noble is located in Monterey County, California where the state of the art, climate enhanced, light-deep greenhouses harmonize together with abundant sunshine and a cool calm ocean breeze.


California, 2019

Noble branding ®2020

The logo

The goal was to create something simple, yet elegant and easily recognizable. I presented 4 logos to the executive team and the immediately fell in love with the “fleur de lys” one.

LOGO OPTIONS

MINIMALISTIC, BOLD, THOUGHTFUL & FUNCTIONAL.


Cannabis facilitated

Color and number-coding is the systematic, standard application of color and number to aid in classification and identification. A color and number-coding system allows people to memorize a color and a number and match it to its function. Here, we applied it to the products. 1 means flower, 2 means pre-rolled joints, 3 means vaporizer. Same thing with colors. Orange means creative, yellow is active, etc. See below for the explained breakdown.


Rooted in excellence, backed by Mother Nature, and systematically cultivated, Noble is redefining the criterion for premium cannabis.