The Challenge
Goal: Create a cohesive and dynamic visual system for DSA, a leader in LED-illuminated displays and digital signage, adaptable across catalogues, event materials, tote bags, and advertising.
Challenges: Design impactful print assets that are as bright and versatile as DSA’s technology, ensuring clarity and consistency across all touchpoints.
Benefits: 19.4% increase in event booth engagement, 13.7% more downloadable collateral from digital promos, and measurable improvements in brand consistency across platforms.
Objectif : Développer un système visuel cohérent et dynamique pour DSA, leader des solutions d’affichage LED, décliné sur catalogues, supports événementiels, tote bags et publicité.
Défis : Concevoir des supports imprimés à la fois percutants et flexibles, reflétant la luminosité et la performance technologique de DSA, tout en garantissant lisibilité et cohérence.
Bénéfices : +19,4 % d’interactions sur les stands, +13,7 % de téléchargements de documents issus de promotions digitales, et une amélioration mesurable de la cohérence de marque sur tous les supports.
SLIM CHICKENS TOTE BAGS
For the 2025 Slims Conference in Las Vegas, I designed customizable tote bags for DSA Signage, blending themes from Slim Chickens, Las Vegas, and DSA’s signage expertise. One side features the DSA logo, while the other offers 3–4 preset designs with elements like drive-thru signage and lightboxes. A space is also included to personalize each bag with the attendee’s name during the event.
FINAL BOOTH
This was the design picked by the client (8 Ft).
Find below the 4 initial concepts I presented.
BRIGHTEN
YOUR
BRAND
