THREE JERKS JERKY
Branding, packaging, digital & campaigns
The Challenge
Goal: Transform Three Jerks Jerky from a playful concept into a premium snack brand with a distinctive voice, breaking away from traditional “macho” jerky conventions.
Challenges: Stand out in a saturated category dominated by rugged, hyper-masculine branding. Build a tone and visual identity that feels fresh, approachable, and memorable while maintaining credibility as a premium product.
Benefits: Rapid brand traction and national visibility, including exposure on Shark Tank and acquisition by Daymond John. A strong example of how positioning and differentiation can drive momentum, and a case study in the lifecycle of challenger brands.
SHARK TANK
PARTNERSHIP
The Three Jerks on SHARK TANK
On October 30, 2015, Jordan and Daniel pitched their idea on Shark Tank™, looking for the right investment to get them over the hump, and spur enough growth in their company to get Three Jerks Jerky in the hands of every hungry American. After Daymond’s investment of $100,000, Three Jerks Jerky’s sales were really beefed up. With an impressive $350,000 in sales before entering the Tank, the company sales have jumped over the moon at a staggering $1.4 million in sales.
WE USE ONLY THE FINEST CUTS OF BEEF, TAKE THEM ON A TASTY JOURNEY WITH OUR CULINARY SPICES AND FLAVORS AND DELIVER A PUNCH THAT WILL TICKLE YPOUR TASTE BUDS AND DELIGHT YOUR SENSES.
