The Challenge
Three Jerks Jerky began as a playful concept and rapidly evolved into a viral premium snack brand. By breaking away from traditional “macho” jerky codes, the brand carved out a distinctive voice in a saturated market.
After national exposure on Shark Tank and acquisition by Daymond John, the brand experienced rapid growth before eventually exiting the market nearly a decade later.
A case study in positioning, momentum, and the lifecycle of challenger brands.
SHARK TANK
PARTNERSHIP
The Three Jerks on SHARK TANK
On October 30, 2015, Jordan and Daniel pitched their idea on Shark Tank™, looking for the right investment to get them over the hump, and spur enough growth in their company to get Three Jerks Jerky in the hands of every hungry American. After Daymond’s investment of $100,000, Three Jerks Jerky’s sales were really beefed up. With an impressive $350,000 in sales before entering the Tank, the company sales have jumped over the moon at a staggering $1.4 million in sales.
WE USE ONLY THE FINEST CUTS OF BEEF, TAKE THEM ON A TASTY JOURNEY WITH OUR CULINARY SPICES AND FLAVORS AND DELIVER A PUNCH THAT WILL TICKLE YPOUR TASTE BUDS AND DELIGHT YOUR SENSES.
