Overview
VIDA was a comprehensive brand development project I worked on over several months, building the identity from the ground up.
The objective was to position a modern wellness brand with a refined, science-backed yet lifestyle-driven visual system, designed to scale across packaging and retail environments.
Although the brand ultimately did not launch, the project represents a fully developed strategic and visual ecosystem, including naming, positioning, packaging architecture, and brand guidelines.
A case study in long-term brand construction, even when market timing or business realities shift.
THE CONCEPT
Multivitamins
& Supplements for Women
Feel better. Live lighter. Move with intention.
VIDA was created to bring simplicity and confidence to daily wellness, merging clinical credibility with warm, contemporary design.
TRANSPARENCY IS KEY
Millennials don’t want you to withhold information, and they will sniff it out if you’re trying to keep things under wraps. Don’t say something is organic or natural when it isn’t. Millennial quote Transparency Takeaways: Don’t make false claims. EVER. Being honest may even be more important than being right.
Vida.
The goodness of nature.
