lucas wentzel design / branding / art direction

THREE JERKS JERKY

branding & packaging


threejerksjerky.com

The Challenge

Goal: Create the very first packaging for Three Jerks Jerky, positioning the brand as a premium and unconventional take on jerky, made from filet mignon with clean ingredients.

Challenges: Launch a bold, distinctive look that could attract attention in a crowded snack market and convey both quality and irreverence.

Benefits: The packaging helped propel the brand onto Shark Tank, where Draymond Green made an offer the team couldn’t refuse—leading to national exposure and a surge in sales.


Objectif : Concevoir le tout premier packaging de Three Jerks Jerky, pour affirmer la marque comme une version premium et décalée du jerky, à base de filet mignon et d’ingrédients clean.

Défis : Créer un design audacieux et distinctif, capable de capter l’attention dans un marché saturé et de traduire à la fois qualité et irrévérence.

Bénéfices : Ce packaging a ouvert les portes de l’émission Shark Tank, où Draymond Green a fait une offre impossible à refuser—offrant à la marque une visibilité nationale et un bond spectaculaire des ventes.



SHARK TANK

PARTNERSHIP


The Three Jerks on SHARK TANK

On October 30, 2015, Jordan and Daniel pitched their idea on Shark Tank™, looking for the right investment to get them over the hump, and spur enough growth in their company to get Three Jerks Jerky in the hands of every hungry American. After Daymond’s investment of $100,000, Three Jerks Jerky’s sales were really beefed up. With an impressive $350,000 in sales before entering the Tank, the company sales have jumped over the moon at a staggering $1.4 million in sales.


WE USE ONLY THE FINEST CUTS OF BEEF, TAKE THEM ON A TASTY JOURNEY WITH OUR CULINARY SPICES AND FLAVORS AND DELIVER A PUNCH THAT WILL TICKLE YPOUR TASTE BUDS AND DELIGHT YOUR SENSES.