1849 WINE
branding
Launched in 2014, the 1849wine identity took the industry by storm by transforming wine bottle into art pieces with attitude and serving as a platform for innovation and experiences.
GOAL FOR THE PROJECT
Having a background in the graffiti and being a true fan of the subculture, I had the chance to work on the branding of a new wine brand, 1849 wine co, the largest project I’ve been part of.
Declaration, 2014 Napa Valley Cabernet Sauvignon
THE
CHALLENGE
A California winery inspired by urban art movement of the 21st century. Each handcrafted bottle displays labels of unique design by Saber, a Los Angeles graffiti artist.
I got really excited when I was told I would work with Saber, member of the world-known MSK (Mad Society Kings), one of my favorite Los Angeles graffiti artist.
MY EXPERIENCE
Our senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information. The idea was to on that.
Give the customer a sensorial experience walking down the aisle. Sight first with the graphic elements, the pop of color and the disruptive label. Then touch. The print finish makes it very tactile which when it comes to picking it up off the shelf, it will engage the sense of touch along with sight. The print method, material and finishes on packaging can really enhance the user experience and the desirability of the product. Third, once the bottle opened, the smell, offering the best tannins you can find in California and finally, the delicious taste.
THE LABELS
In order to reinforce the street credibility of the brand, we used materials that would perfectly reflet the spray cans effect.
We wanted to feel and experience the flow of each stroke like paint was still fresh & wet. After at least 10 prototypes, we found the perfect features that would
convey Saber's artwork and unique style.
Materials:
Front labels = 74# Global w/PET liner
Back labels = 60# Matte Litho w/PET liner
Specs:
Dull Web Coating / Textured UV / Digital White / Spot Black
Custom Coated Pantones
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FOR THOSE
WHO
KNOW.
THE OUTCOME
We pride ourselves on creating California wines of the highest quality and expression. Every handcrafted bottle of 1849 Wine reflects the artistic spirit and dedication we have for the art of wine making. Like an artist’s fascinating power to disrupt norms, transcend taboos and change our perspective, our goal is to do all three with every bottle of 1849 Wine.
This project was a complete success. All our wines won tons of Gold and Double Gold medals and we’re now in every grocery stores. 1849 wine is not a key player in the California Wine industry and one of the most improved brands of 2019.
